Amanda Steenvoorden knows firsthand that a prom dress can be both a major purchase in a woman’s life, as well as being a serious financial expense. The project this suburban Chicago woman created in Landmark’s Self-Expression and Leadership Program, Pretty in Pink Boutique, was designed to have once if a lifetime events be truly special for those who couldn’t necessarily afford an amazing dress, allowing young women to buy dresses affordably.
Steenvoorden and her team collected donations from local boutiques amounting to about 500 dresses, (and shoes and accessories) representing a wide variety of different looks and fashions. These were made available on a Saturday in Orland Park at bargain prices – $25 to $50. Steenvoorden herself, who has a background in the sales of bridal gowns, was on hand to offer suggestions. The proceeds went to three local non-profit organizations.
The unique project caught the attention of WGN television in Chicago. Read the original story and watch the WGN video at their website.