Landmark Gradaute Brendan Moriarty created a project in his Self Expression and Leadership program called “The Lunch Box Project”. The goal of the project is to encourage people in San Francisco’s financial district to bring their own reusable container to restaurants when they order lunch. 93% of plastics do not end up in a recycling bin instead they go into landfills or worse wind up floating in the ocean. This project is supported by the City of San Francisco as part of their committment to be a zero waste city by the year 2020.